Binance hires prominent CEO to lead Australia domination

Binance has moved to cement its presence in Australia with the appointment of one of the country’s most well-known blockchain leaders.

Leigh Travers, the former CEO and Director of ASX listed blockchain technology company DigitalX, was announced as the CEO of Binance Australia this week.

Mr Travers, who has also served on the board of Australia’s blockchain industry body, Blockchain Australia, says he hopes to fuel the adoption of blockchain and digital assets down under.

“I’ve long been an advocate of the benefits that blockchain technology has to offer society, and it’s a mission of mine to grow the industry over the coming years,” he said.

“My key interests are shared with Binance Australia in championing the adoption of blockchain and the pathway for blockchain businesses in Australia.”

At a time when regulators are watching the cryptocurrency industry closely, Mr Travers says he will have a strong focus on compliance.

“We have a responsibility to be involved in helping to shape the growth of our industry and this means prioritising engagement and conversations with policy makers and regulators,” he said.

“It is essential to advocate for a graduated, fit-for-purpose regulatory framework so that Australia can be a global leader in innovation and create jobs for the future economy.”

Binance Australia claims it’s become the leading ‘fiat-to-crypto’ platform for trading cryptocurrencies in Australian dollars, with daily trading volumes reaching AU$600 million in May 2021.

Sam Teoh, Chief Operating Officer at Binance Australia, says Mr Travers will help fuel the company’s success.

“We’ve observed the work Leigh has done at DigitalX for a while now and we’re excited to work with him not just on Binance Australia’s continued growth, but widespread adoption of blockchain businesses and cryptocurrency in Australia at large.”

DigitalX has now begun a global search to find a replacement for Mr Travers, who spent nearly five years as an executive director of the company and nearly three and a half years as CEO.

“The Board acknowledges Leigh’s extensive contribution to the Company and respects his desire to take on a fresh challenge,” said DigitalX Chair Toby Hicks.

“He leaves DigitalX at a time where it is very well capitalised (and) has had continued growth in its funds business, with record inflows last financial year.”

“I sincerely thank Leigh for his contribution to DigitalX and look forward to building on our strong foundations for future growth.”