Singapore | September, 2023
Singapore-based fintech holding Robocash Group has announced a rebranding to UnaFinancial, shifting its focus from alternative lending to building a broader financial ecosystem.
In order to cater to customers’ evolving needs and reach a broader audience, UnaFinancial is set to diversify its product line and introduce new credit solutions, such as buy now, pay later (BNPL), credit lines and credit cards, transaction opportunities and digital investment services.
The Group’s new brand, UnaFinancial, signifies the next stage in its development. The Group is going to shift its focus from alternative lending to building a broader financial ecosystem that will address the spending, borrowing and investment demands of its customers in existing and new markets.
Since 2015, Robocash Group has been successfully developing alternative consumer lending services, having become a top player in a number of Asian markets, granting over USD 1 billion in financing during this time. In 2022 alone, the Group issued USD 420 million in loans, representing a 61% y-o-y increase.
Until now, the Group has focused on providing access to finance for the underbanked population in emerging markets. In recent years, however, the customer profile and their preferences have been transformed alongside the Group’s development and the rapid digitalization of society.
“In order to cater to customers’ evolving needs and reach a broader audience, UnaFinancial is set to diversify its product line. It will introduce new credit solutions, such as buy now, pay later (BNPL), credit lines and credit cards, transaction opportunities and digital investment services. Moreover, the Group is now expanding its operations into new markets in Central Asia, Latin America and the Middle East,” – Natalia Ishchenko, Chief Executive Officer of UnaFinancial, said.
She added: “UnaFinancial brand reflects our mission to give a helping hand in every financial situation quickly, conveniently and honestly. The launch of new products will be an integral part of our transformation that will form the core of our product line, creating additional value for customers and all stakeholders. We believe that UnaFinancial will build upon what Robocash Group has accomplished over the years, providing diversified services to address the needs of modern borrowers and investors.”
In 2021, Robocash Group, recently named UnaFinancial, launched UnaCash, a BNPL service in the Philippines. It is a people-centric instalment solution that enables the purchase of merchandise from its partners online. It has paved the way to the larger financial ecosystem that the Group aims to build. Later in July 2023, traditional POS loans were launched in the Philippines.
This is a press release from UnaFinancial. Asia Markets sometimes makes small edits for editorial reasons.